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The Keywords feature empowers you to research, track, and optimize the search terms that matter most to your business.

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Researching Keywords

By entering a seed term or domain, you can generate comprehensive lists of relevant keywords. Each keyword includes critical data points:
  • Search Volume: Monthly estimated searches.
  • Keyword Difficulty: How hard it will be to rank for the term.
  • Search Intent: Understanding whether the user is looking for information, navigating to a specific site, or ready to purchase.

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Tracking & Management

Keywords aren’t just for research; Keupera allows you to track their performance over time:
  • Keyword Groups: Organize terms logically based on topic or product category.
  • Funnel Stage: Map keywords to the customer journey (Awareness, Consideration, Decision).
  • Enrichment: Connect your tracked keywords directly to Google Search Console to see actual impressions and clicks.

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Actions

From the Keywords view, you can seamlessly push targets to the Editor to start creating optimized content, or assign them as To-Do’s if you operate in Agency Mode.