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The Analytics module integrates data from your website traffic and Google Search Console (GSC) to provide a unified view of your organic performance.

Overview

The Analytics view provides an aggregated summary of your website’s performance:
  • Total Visits & Pageviews
  • Average Visit Duration & Bounce Rate
  • Devices & Browsers Breakdown
  • Geographic Traffic

Search Performance

By integrating with Google Search Console, Keupera brings your search metrics right into the platform:
  • Top Pages & Keywords: See which URLs and queries bring in the most organic clicks.
  • Position Distribution: Understand how many keywords rank in the Top 3, Pos 4-10, Pos 11-20, etc.
  • Striking Distance Keywords: Identify keywords ranking on page 2 (positions 11-20) with high impressions that are prime targets for optimization.
  • Keyword Cannibalization: Spot instances where multiple pages on your site are competing for the same search term.

AI Bot Traffic

A unique feature of Keupera Analytics is AI Bot Traffic Tracking. We identify and summarize visits from AI crawlers (like OpenAI, Anthropic, or Perplexity bots), showing you:
  • Which AI bots are indexing your site.
  • The specific paths and pages they are visiting most frequently.