Skip to main content
The AI Decision Funnel (part of AI Studio) maps out how well your brand performs throughout the stages of an AI-led customer journey.

​
Simulating the AI Journey

Instead of a static snapshot, the AI Funnel simulates a multi-turn conversation between a user and an AI model:
  • Awareness: When a user asks a broad question about a problem or category.
  • Consideration: When a user narrows down their options.
  • Decision: When the AI recommends a specific brand or solution.

​
Funnel Campaigns

A Funnel Campaign runs these simulations periodically, letting you see exactly where your brand drops off the AI’s radar or where a competitor suddenly gains the upper hand. The goal is to ensure your brand survives the funnel, from the initial question to the final recommendation.