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The Authority Layer (part of AI Studio) focuses on third-party validation. AI models don’t just trust what you say about yourself; they look for corroboration from authoritative sources.

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Trust Signals

This tool audits your brand’s presence across platforms that serve as key trust signals for AI:
  • Review Sites: G2, Capterra, Trustpilot.
  • Directories: Wikipedia, Crunchbase, industry-specific listings.
  • News & PR: High-authority publications mentioning your brand.

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Authority Campaigns

An Authority Campaign calculates an Authority Score based on the breadth and quality of these external sources. It helps you identify which platforms you need to target to improve your overall reputation in the eyes of an LLM.