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The Entity Layer (part of AI Studio) analyzes how well AI systems understand your business as a distinct, factual entity.

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The Concept

AI models rely on structured data, knowledge graphs, and clear, consistent facts to build their understanding of the world. The Entity Layer tools help you:
  • Audit Structured Data: Check if your website’s Schema markup correctly defines your organization, products, and services.
  • Consistency Checks: Ensure your brand’s name, description, and core facts are consistent across the web, making it easier for AI to piece the puzzle together.

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Campaigns & Scoring

By running an Entity Campaign, you receive an Entity Score that highlights issues like missing factual data or conflicting information that might confuse an AI attempting to summarize your brand.