> ## Documentation Index
> Fetch the complete documentation index at: https://docs.keupera.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Entity Layer

> Profile how AI systems understand your brand's core data.

The **Entity Layer** (part of AI Studio) analyzes how well AI systems understand your business as a distinct, factual entity.

## The Concept

AI models rely on structured data, knowledge graphs, and clear, consistent facts to build their understanding of the world. The Entity Layer tools help you:

* **Audit Structured Data**: Check if your website's Schema markup correctly defines your organization, products, and services.
* **Consistency Checks**: Ensure your brand's name, description, and core facts are consistent across the web, making it easier for AI to piece the puzzle together.

## Campaigns & Scoring

By running an **Entity Campaign**, you receive an **Entity Score** that highlights issues like missing factual data or conflicting information that might confuse an AI attempting to summarize your brand.