> ## Documentation Index
> Fetch the complete documentation index at: https://docs.keupera.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Deep dive into your search performance and traffic insights.

The **Analytics** module integrates data from your website traffic and Google Search Console (GSC) to provide a unified view of your organic performance.

## Overview

The Analytics view provides an aggregated summary of your website's performance:

* **Total Visits & Pageviews**
* **Average Visit Duration & Bounce Rate**
* **Devices & Browsers Breakdown**
* **Geographic Traffic**

## Search Performance

By integrating with Google Search Console, Keupera brings your search metrics right into the platform:

* **Top Pages & Keywords**: See which URLs and queries bring in the most organic clicks.
* **Position Distribution**: Understand how many keywords rank in the Top 3, Pos 4-10, Pos 11-20, etc.
* **Striking Distance Keywords**: Identify keywords ranking on page 2 (positions 11-20) with high impressions that are prime targets for optimization.
* **Keyword Cannibalization**: Spot instances where multiple pages on your site are competing for the same search term.

## AI Bot Traffic

A unique feature of Keupera Analytics is **AI Bot Traffic Tracking**. We identify and summarize visits from AI crawlers (like OpenAI, Anthropic, or Perplexity bots), showing you:

* Which AI bots are indexing your site.
* The specific paths and pages they are visiting most frequently.