> ## Documentation Index
> Fetch the complete documentation index at: https://docs.keupera.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Funnel

> Simulate AI conversations to measure your brand's presence.

The **AI Decision Funnel** (part of AI Studio) maps out how well your brand performs throughout the stages of an AI-led customer journey.

## Simulating the AI Journey

Instead of a static snapshot, the AI Funnel simulates a multi-turn conversation between a user and an AI model:

* **Awareness**: When a user asks a broad question about a problem or category.
* **Consideration**: When a user narrows down their options.
* **Decision**: When the AI recommends a specific brand or solution.

## Funnel Campaigns

A **Funnel Campaign** runs these simulations periodically, letting you see exactly where your brand drops off the AI's radar or where a competitor suddenly gains the upper hand. The goal is to ensure your brand survives the funnel, from the initial question to the final recommendation.